CII Marketing Conference 2017
Navigating in VUCA World

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August 19, 2017   |   0900 hrs – 1700 hrs

19th August 2017 – 9:00 AM

CII Marketing Conference 2017

Navigating in VUCA World

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About 4th Edition of Marketing Conference

In difficult times like these, we can no longer be in an ivory tower and focus on building brand equity and creating great advertising while our consumers are suffering and the business is struggling. It is important that as marketers, we play a role that goes beyond just marketing. Seeing your way through Volatility, managing Uncertainty, dealing with Complexity and executing your plans despite Ambiguity – And that’s navigating the VUCA World!! No industry or individual can remain unaffected in this – VUCA World – a world characterized by Volatility, Uncertainty, Complexity and Ambiguity. This environment makes it hard for leaders to forecast, plan, steer, make decisions and operate efficiently. The 4th edition of the CII Marketing Conference aims to deliberate upon these important changes and how industry could prepare themselves to these challenges. This conference will have a combination of case studies, best practice examples & exercises and the participants will get to interact exclusively with the change makers of the marketing world. This program would be an excellent platform for individuals who want to learn the changing dynamics of the business world.

Conference Schedule

TIME SESSION TOPIC
09:45 - 11:00 Inaugural Session Navigating in VUCA World
11:30 – 13:00 Session I Rules of engagement when Marketing to Generation Z: Perhaps first Break all Rules?
13:00 – 14:00 LUNCH -
14:00 – 15:15 Session II Navigating Nano moments of truth: is Marketing getting more Personal?
15:15 - 15:30 TEA BREAK -
15:30 – 16:45 Session III Building Brands in time of rampant disloyalty
16:45 CLOSE -

9:45 - 11:00

Inaugural Session Navigating in VUCA WORLD


11:30 - 13:00

Session 1 Rules of engagement when Marketing to Generation Z: Perhaps first Break all Rules?


13:00 - 14:00

LUNCH


14:00 - 15:15

Session II Navigating Nano moments of truth: is Marketing getting more Personal?


15:15 - 15:30

TEA BREAK


15:30 - 16:45

Session III Building Brands in time of rampant disloyalty


16:45

CLOSE


Conference Schedule

  • Inaugural Session

    Navigating in VUCA World

    09:45 - 11:00

  • Session I

    Rules of engagement when Marketing to Generation Z: Perhaps first Break all Rules?

    11:30 – 13:00

  • LUNCH

    13:00 – 14:00

  • Session II

    Navigating Nano moments of truth: is Marketing getting more Personal?

    14:00 – 15:15

  • TEA BREAK

    15:15 - 15:30

  • Session III

    Building Brands in time of rampant disloyalty

    15:30 – 16:45

Speakers

Dr. Bhaskar Das
President, Chief Growth and Innovation Officer
Zee Unimedia Ltd.

Sanjiv Mehta
CEO and Managing Director
Hindustan Unilever Limited

Ninad Karpe
Chairman
CII, Western Region

Sameer Pitalwalla
Co-Founder & CEO
Culture Machine

Aditya Kanthy
Group Managing Director
DDB Mudra Group

Rohit Raj
Co-founder/Chief Creative Officer
The Glitch

Sumanta Ganguly
Executive Vice President
LinTeractive – a division of Mullen Lowe Lintas group

Sudakshina Bhattacharya
Executive Vice President &
Head – Human Resources
IL&FS Financial Services Ltd

Viral Jani
Head of Entertainment & TV Partnerships
Part of Global Partnerships team
Twitter

Retrospect: A Thousand Words

Register Now

CII, IWN & YI Member
(Large & Medium Scale)
Rs. 3200/- (inclusive of 18% GST)

CII Member
(Small Scale)
Rs. 2000/- (inclusive of 18% GST)

Non-Member

Rs. 3700/- (inclusive of 18% GST)

Digital Partner

Contact

Conference venue :

CII 2017 Conference

Please fill the form to reach us :

For more details and registration, please contact :

Roshan Kumar
roshan.kumar@cii.in

Please fill the form to reach us.

For more Details and Registration please contact

Name: Roshan Kumar
Email: roshan.kumar@cii.in

www.ciimarketingconference.com